Skincare grade ingredients combined with Hydrolyzed Silk smooth the cuticle layer
Smooth surface reflects light leaving hair shiny
Hydrolyzed silk prevents moisture loss and adds strength
Camouflages breakage and split ends and prevents further damage
Why is a lightweight formula so important
Traditional serums will overpower fine hair and add unwanted weight to heavy, coarse hair
Will not become greasy
Absorbs instantly
Application:
Work through damp hair starting at the ends where hair is most porous and work up
It is VERY IMPORTANT to press the product into ends and COMB THROUGH to reveal maximum results
As you comb the product through, you are flattening out the cuticle layer of the hair sealing in moisture and revealing a smooth surface
The results SHINE SHINE SHINE
A few drops can be applied to dry hair for added shine
Hydrolyzed Silk: A watersoluble protein which imparts the wellknown benefits of hydrolyzed proteins to hair. Increases hair�s ability to retain moisture and improves manageability, gloss, and texture. Adds volume and body.
Tocopheryl Acetate (Vitamin E): Antioxidant properties; that protect against the damaging effects of UVinduced free radicals.
ON VERY DRY, BROKEN ENDS, YOU CAN OVER APPLY ALLOWING THE PRODUCT TO ABSORB REVEALING BEAUTIFUL HAIR IN 10 MINUTES
Stylist Tip: Apply product to hair before you begin cutting. While you are combing during your cut you are smoothing the cuticle layer. Hair will blow dry quicker and be smooth and shiny. Product will also add a protective barrier to the hair while cutting.
Brand Story
ECRU New York es una colección de belleza y cabello de prestigio creada por estilistas y maquilladores profesionales. Arraigada en una rica herencia de cabello y belleza, cada producto está diseñado para TRATAR Y RENDIR.






















